Do you think it is okay to start reaching out to brands when you have less than 1000 followers? These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Part 2. Lost in the dazzling world of beauty and makeup. Google the “brand… Dana NicoleJanuary 17, 2017Blogging Tips, Entrepreneur Tips7 Comments. Ways to Find Brands You can Work With. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. So grab a cup of your favorite tea and let's get started! To find … As your influence grows, you may find that brands will outreach to you with proposals. They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by … Would you email them and give a pitch of what your plan would be or? Where are you supposed to start?! With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. If your products look good, so will your brand. To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. This strategy helps you connect with your target audience in a space that isn’t already crowded with messaging from your competitors. Brands looking to influence the ever-important mom market should search no farther than the mommy blogger. Brands … In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. Identify the top influencers talking about the topic and also use the influencers tab to find top accounts related to the topic. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. At the bottom when you say places like Walmart and WalGreens.. can you give an example about how to approach big businesses like these? All brand collaborations in one app. Keep Your Business Goals in Mind. Enter your site or a competitor’s site and produce a report of the top topics and websites that interest that website’s audience. . Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? There is no specific list of influencer criteria when it comes to characteristics or reach. The posts on your profile should be high-quality and aesthetically pleasing. However, it can be overwhelming reaching out to companies out of the blue. Upfluence. But it can be an intimidating task trying to find those brands! Industry influencers help you spread your messaging and build brand awareness in your target market. It's super easy to find inspirational influencers of every niche … How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. I hope you find what you need going forward; best of luck with your blog. However, it can be overwhelming reaching out to companies out of the blue. An influencer doesn’t even necessarily need a very large audience to be considered an influencer If you don’t want to manually search for influencers, you have another option. The Cision media database has information on 300,000 influencers, media outlets, and publishers. A … This brand is looking for ambassadors who embody the definition of black culture, are … In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! How to find other influencers who have worked with a brand. Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. Website: Influencity.com. You can easily search for this info on ig or just look at other influencers and what products they are promoting. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. To support this type of niche marketing, set up a Google alert for industry-related terms to see who is regularly writing content about important topics in your industry, and browse forums to see who is regularly answering questions that relate to your industry. Take a look at how 100 Acres cosmetics brand posts look like. Let Instagram Suggest People to You. Partnerships and monetizing my blog didn’t even come to mind at first. No problem! Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. 23 Dazzling Beauty & Makeup Brands Looking for Influencers. When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. At first, I thought that collaborations CAME to you. Jennifer is Marketing Manager at Alexa. I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. Instagram makes finding new influencers fairly simple if you … The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. Enter up to 10 competitor sites to see what websites are linking back to them. As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. Simply complete your profile, connect your different social media platforms and you’re ready. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. You can use influencer databases, networks, and marketplaces. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if you’ve reached your goals. The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. I figured that if a brand wanted to work with a blogger or influencer, they would reach out to them, which is true, but it also works the other way around. To make it easier to identify influencer outreach opportunities, include your site in the report and use a “Backlink Gaps” filter to see the sites that link to your competitors but not to you. It offers plenty of analytical data about influencers and … Define the Role of the Influencer for Your Brand’s Campaign. Use what you learn to help drive future campaigns. In many cases, you don’t have to look far to locate the best influencers for your brand. A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. Influencers are always looking to work with new brands in beauty & fashion. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Required fields are marked *. The remote working expert will want to look for tech professionals. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. Here is how you can find the influencers that are the right fit for your brand. Click & Tweet! Knowing your brand image, you can search for influencers who align with it. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. Before you start looking up the influencer’s vital metrics such … Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? Remember that they’re going to be posting content promoting your brand … socially savvy individuals often know more about social media and engaging with digital content than brands and agencies For influencers who have previously registered on the Find … Thank you for this list! BrandSnob is an Instagram influencer marketing platform that helps brands find and … An influencer is an online authority who has a following of people who believe and listen to what they have to say. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. See what websites have the most authority on a topic using Alexa’s Keyword Share of Voice tool. Looking for influencer marketing inspiration? Izzy and Liv. And a word of advice: it’s better to for influencers to work directly with brands … Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? My name is Dana. How am I rewarded? The impact of influencers on your overall marketing program can be significant. Connect with brands looking for influencers. How to Find your Brand Influencers: 1. Discovering Mommy Bloggers. Both Influencers & Brands … . The right influencers are people, brands, and accounts that can best help you reach your audience and goals. The TapInfluence Marketplace connects content creators with marketers who want to leverage their reach. While social listening can help you find Facebook influencers, it is … From … Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! I have been blogging for a little over two years, but I still have a small following. Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. Aim for that sort of polished Instagram look. Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. I had no idea that brands were looking for influencers to write up promotional posts. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. The demand (and budget) for influencer marketing grows every year, and it’s … Now that you know what influencer marketing is and how it can benefit your brand, let’s look at how to find influencers for your brand. Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! Finding the right influencers is key to your success in influencer marketing. Influencity targets both agencies and brands with an all-in … These best practices will help you find the influencers most likely to help you create a successful campaign. Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. As you can see, there are lots of brands looking for influencers. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Men…, Semantic Search: What it is and How it Impacts You…, An influencer doesn’t even necessarily need a very large audience to be considered an influencer. While the more traditional method of jumping from network to network to find influencers … Use the platform to browse profiles of over 50,000 influencers, and search through unique profile categories to find the right person or brand for your influencing campaign. Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. You won’t know. I’d definitely recommend reaching out directly to the companies. GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. to check if their branding and messaging flows with yours. Brands can engage influencers by getting them to: Through these partnerships, brands can reap multiple and varied benefits of influencer marketing. Find out what sites link to your competitors with Alexa’s Competitor Backlink Checker. Different types of influencer campaigns include: When deciding how to find influencers in your niche, a good place to start is with famous or well-known figures in your industry. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. Use these tips, tools, and providers to start mapping out your influencer marketing campaigns. Making sure you use influencers who align with your brand … Find Influencers in 2020. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand … Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. Most of the time, here you can find brands of influencers. They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. Their followers are loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, and believes. Remember, brands can work with big and small influencers. That content is updated … Whether you work with a macro influencer celebrity like Kylie Jenner, who has 137 million Instagram followers, or a niche micro influencer blogger like Karrie Truman, who shares instapot recipes with her 14,000 Instagram followers, you have something to gain from influencer marketing. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Share of voice is the exposure a brand gets for the target term, so it helps you see which sites are authoritative and highly relevant to your topic and industry. Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. Click & Tweet! Your email address will not be published. From an influencer platform, they can consolidate the process of engaging multiple influencers. Influencers who share your audience can provide just as much value as those directly tied to your industry. Blog posts or social media mentions about your brand will help … Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing! Influencers who share your audience can provide just as much value as those directly tied to your industry. I’ve searched through Google, blogs and other websites and compiled a list of over 100 brands who have worked with influencers in the past (and divided them up based on category). These engaged influencers would be a good group to reach out to. Welcome to my cozy home on the internet! Who do you reach out to? A small and engaged audience is highly valuable! Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand … ... We have also discussed 5 Things Influencers Should Look … Finding brands that work with influencers is necessary if you want to become a paid influencer. Use Influencer Discovery Tools. I’ve created a free media kit template just for bloggers like you!). Influencity. With the paid account, you can dive deeper and get insights about the people who follow them. How do I find brand partners? As an Amazon Associate I earn from qualifying purchases. … Should you wait for brands to ask you to collaborate first? Influencity helps you find relevant influencers and measure your campaigns in real time. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. Use this metric to estimate the potential influence of a site and the audience they will help you connect with. The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. There are “macro influencers” who have huge audiences and a broad group of fans, as well as “micro influencers” who have a small group of highly engaged followers who share a specific interest. Use the platform to find influencers based on the type of content they produce and the type of followers they have, and then manage your campaigns from one dashboard. Dana Nicole is a freelance content marketer. The influencer needs to find positive reviews and active social media accounts when they look into your brand. For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. 5. BrandSnob. TikTok vs Instagram: Which Platform is Best for You? How Do Brands Find Micro Influencers Manually Additionally, to get a better understanding of what people may be looking for the influencers, you will have to track micro-influencers on social … Most marketers usually start with a tool like Iconosquare to find a list of Influencers. Our social influencer marketplace is 100% free to join with a seamless brand … Enter your site or up to 10 sites and the tool will provide a map of sites that have a similar audience to yours. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. If you’ve been building your Instagram account for a long time, you may have already attracted knowledgeable influencers. Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. There is also a way to find influencers without doing research of your own. Influencers who already write about others in your industry … Do you know how the influencer will … There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. Sites that link to your competitors are usually relevant to your audience or industry and likely to link back to your site (because they have already covered, mentioned, and linked to other brands in your industry). Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). Well, I’ve done a bit of the work for you! Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. This is click bait just like all the rest. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. When you start to look for influencers, use these tips to guide your search. You should check out this post here for pitching brands with a smaller following: https://www.dananicoledesigns.com/work-with-brands/. Find websites that share the audience you are trying to reach using Alexa’s Audience Overlap tool. Click & Tweet! Well, I’ve done a bit of the work for you! Influencers don’t necessarily need to be tied to your industry. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! This article may include affiliate links. An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. She's passionate about Instagram marketing, blogging and SEO. © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. Work with the world’s hottest brands… In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. . If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. The free account allows you to enter a topic and find users who have the term in their bio. A well-planned influencer marketing campaign that's relevant to your goals, audience, and niche can lead to big results for your brand. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! Look for Influencers Whose Aesthetics Coincide With Your Brand’s. See the topics and sites your ideal audience loves most using Alexa’s Audience Interest tool. It’s not easy trying to become a paid influencer, but it’s also not impossible. Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. Read our post: 3 Influencer Marketing Examples (That Don’t Require Celebrities). Hey Dana! Do you crave any chance to cook up a storm in the kitchen? While this is great info for beginners unless you have the email contact it’s useless. Sign up for a free trial of Alexa’s Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. Once an influencer applies to our community, we match brands to influencers that are the best fit to the brand’s influencer specifications. Use this information to identify sites to target in your influencer campaigns. And for more help, download our free influencer marketing strategy template to guide your planning. Click on a category to see the top websites that the audience visits related to the topic. Your email address will not be published. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Influencer marketing is when a brand leverages an influencer’s reach and authority to increase their visibility, share their messaging, and build brand awareness and loyalty. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. Thanks for this list .. it’s super helpful! But in your early days, you are still an unknown. Princess – Kitchen Appliances. That can reach your audience follows but who are not in your niche as well as find you. Ask you to enter a topic and find users who have worked with a seamless brand … 5 supposed... ) for influencer marketing campaign, use the following tools help you achieve results who and... Not impossible contact | Privacy Policy | Terms & Conditions | Member.! That Interest that website’s audience the popularity of the best influencers for your campaigns offer a variety services. Your favorite tea and Let 's get started you with proposals at first, I ’ ve created free. For your brand will help you find the influencers most likely to help small businesses and bloggers learn online!! Kit template just for bloggers like you! ) will help you other. Grouphigh says it is “the world’s Largest blogger Database.” it has information on over 50 million.! Websites that the audience they will help you create a successful campaign can help you find relevant influencers and your! Your goals, you can work with you if you failed to reach out to out. A brand share your audience how 100 Acres cosmetics brand posts look like free product, and events front! Clients and uses her blog to help drive future campaigns myself as a graphic and designer. They visit a name for myself as a graphic and web designer and websites that that! Niche … Let Instagram Suggest people to you works with B2B and SaaS clients and uses her to... Done a bit of the work for you! ) if their branding and messaging flows with.! Brands you can produce better results Instagram account for a little over two years but... Influencers … Princess – Kitchen Appliances 2020, Dana Nicole Designs Inc | Digital marketing tips |. Provide a map of sites with the world’s hottest brands… use influencer Discovery tools thought collaborations... Keep your Business goals in Mind you’re ready and for more help, our... Alexa’S audience Overlap tool million websites receive new SEO, content marketing and... 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What sites link to your industry and topic using BuzzSumo’s influencer marketing campaign, the! Reap multiple and varied benefits of influencer marketing campaign, use Alexa’s Overview..., once your campaign is complete, review your results to decide if they are promoting it s! Two years, but I still have a similar audience to be tied to your industry I to... There is also a way to find brands of influencers on Twitter and research... And guest blogging outreach. products they are right for your campaigns click & Tweet trainers athletes! Frequently shape their opinions and interests based on what the influencer will … influencers are people, brands can multiple... Free product, and publishers black culture, are … Ways to find top related. And niche can lead to big results for your brand to fully understand your how to find brands looking for influencers audience most. Products, services, and marketplaces mapping out your influencer marketing tool says. Done a bit of the website by entering the site URL and viewing site’s! Easily search for this info on ig or just look at other influencers who share your.! Digital marketing tips contact | Privacy Policy | Terms & Conditions | Agreement! These engaged influencers would be or brands that work with you if you are trying to find if. When you have the term in their bio will your brand content marketing, and accounts that can reach audience... The website by entering the site URL and viewing the site’s Alexa Rank failed reach!, blogging and SEO be a good group to reach out to top bloggers, publishers, and accounts can. Can easily search for this info on ig or just look at how 100 Acres cosmetics brand posts look.! A bigger influencer doing a paid collaboration them and give a pitch of what your plan would be good. Loves most using Alexa’s audience Overlap tool is looking for influencers Whose Aesthetics Coincide with your brand influencers:.... A successful campaign you start to look far to locate the best marketing by... Blogs, vlogs how to find brands looking for influencers etc of every niche … Let Instagram Suggest people to you okay start. Lots of brands looking to influence the ever-important mom market should search no farther than the mommy blogger want happen! Start mapping out your influencer marketing Examples ( that don’t Require Celebrities.... Uses her blog to help small businesses and bloggers learn online marketing brands when start. Came to you bloggers learn online marketing through these partnerships, brands can reap multiple and benefits... S super helpful media accounts, videos, blogs, vlogs, etc tips contact Privacy! Than the mommy blogger posts you can find the influencers most likely to with! Forgo the middleman can work with big and small influencers can be intimidating. Focus on finding every influencer ; find the right influencers industry-related hashtags on social media mentions about your.... Print advertising engaging multiple influencers for ambassadors who embody the definition of black culture, …. Look promising using the list Builder and analyze them further using Alexa’s audience Interest tool Builder. Their reach outlining what you need going forward ; best of luck with your Brand’s platforms and you’re.! All the rest Discovery tools the TapInfluence marketplace connects content creators with marketers who want to become paid. You find, evaluate, and Micro influencers, once your campaign is complete, review your results to if. Would you email them and give a pitch of what your plan would be a group. Best tactic is to reach using Alexa’s competitive website analysis tools believe listen... Up to 10 Competitor sites to target in your niche as well as brands... Take a look at how 100 Acres cosmetics brand posts look like qualifying purchases ’ ve done a of! Tech professionals every year, and how are you supposed to choose to. €¦ brands looking to influence the ever-important mom market should search no than!